QR-Code Generator
Mobile Tagging with QR Code – Added Value for Marketing and Sales
The increasing use of smartphones does lead to an increasing number of users using the QR Code. Simplified, QR Code (Quick Response) are a bridge between the real world of products and the Internet.
This is how it works Mobile Tagging with QR-Codes
1. Scanning a QR Code by using a scanner app in the Smartphone, e.g. on the packaging
2. Automatic decoding
3. Invoking a mobile Internet page with the corresponding product and service information
Advantages of the QR Code
- Increase of customer loyalty and gaining new customers
By using the QR Code there are several opportunities to improve customer communication with products that require explanation. QR Code provide more transparency in case of consumer goods e.g. with food items. - Interactivity in real time
The user can call up the QR Code anywhere and anytime and receives immediately the required information. - Minimal Click
The unwanted typing of Internet addresses is not necessary, meaning even complex Internet addresses are easily called up. - Media convergence
The use of QR Code enables the combination of print and online media. This provides new opportunities in campaign planning e.g. for online gaming. - Evaluation
The targeted evaluation of access figures permits the clear evaluation of acceptance and advertising efficiency of the QR Code.
QR Code Application areas:
Innovative companies will use the potential of mobile internet technologies to support marketing and sales efforts in the following areas:
- Extended Packaging
Provision of supplementary product and service information enabled by a QR Code on packaging and labels. After scanning the QR Code mobile Internet page is loaded, which provides further product information. - Mobile Advertising
Use of QR Code on printed advertising media like posters or brochures to increase response quota, e.g. online gaming. - Mobile Coupon Production
Use of personalised QR Code as coupons. - Mobile Recruiting
Printing of QR Code on job advertisements, posters, brochures and flyers for additional job information. - Mobile Service
Provision of personalised services on the basis of QR Codes
Our Offer
- Consultancy in the conceptualisation of projects and campaigns to mobile tagging
- Provision of user friendly content management systems to produce, archive and evaluate QR Codes
- Programming of mobile web pages the QR Code will access
- Evaluation of campaigns and user preferences